social media tools

Running a business in the modern world requires a lot of time and effort, especially when you’re handling things all by yourself. Although, the market offers various tools to ease the process and help you solve business problems. 

For example, if your business logistics involve shipping items to your customers, there’s CayPilot’s delivery management software, which automates most manual work and makes your operations more efficient. 

On the other hand, if your marketing relies on regularly updating your customers about your product lines, you may benefit from MailChimp’s email marketing services. The easy-to-manage platform allows you to group and segment vast amounts of email addresses to form strong bonds with your clients.

If you’d like to know more about tools and services that will make managing your business easier and more effective, take a look at our article covering top modern solutions for success. 

However, it must be said that the role of social media management for small business can’t be understated. Whether you manage an e-commerce store or provide services on-site, you need to make sure you have all the essential social media marketing tools for small business. This may be a daunting task, especially if you or your employee handles this direction all alone, as it sometimes happens. Although, you don’t need to worry. Nowadays, there are many tools that help small businesses manage social media from a single space with less effort and duplicate steps.

In this article, we present to you 7 modern solutions for social media management, how they can make your life easier, and their main benefits.

Best social media marketing tools for small business:


HootSuite, a popular social media management platform, helps social media managers with most aspects of their job. With the help of HootSuite, you can schedule posts, manage team members, analyze demographics, measure return on investment, etc. What’s more, this extends to more than 35 social networks and is managed through a single website.


A SaaS platform Sendible helps with driving profit by allowing you to plan and execute multi-platform digital marketing campaigns. What makes Sendible stand out from its competitors is the wide array of social networks (192, more specifically), 14-days free trial, Canva integration, influencer identification, sentiment analysis, and much more. In addition, the intuitive dashboard and robust customer service and support make it an optimal tool for social media managers who work with various channels.


If you’re looking for a team-focused social media marketing software, CoSchedule is the one. Being a tool that offers up to 10 users each with a different role, CoSchedule makes sure the tasks and responsibilities don’t get mixed and the job is done. Team comments, task management properties, dashboard, and other features guarantee that your team’s collaboration makes it to your audience at the best time.


Unlike others on this list, TailWind is not an all-in-one social media management tool. The platform supports content management for two networks – Instagram and Pinterest. If your marketing strategy utilizes visual content heavily, you will do great with the content drafting, scheduling, publishing, and hashtag management features this platform offers.

Sprout Social

Sprout Social is one of the pioneers of social media management solutions. That said, it has been on top of the necessary functionalities and trends from day one. The platform offers all the crucial features needed to smoothly run your campaigns – scheduling, reporting, analytics, and monitoring. Not only that, it’s one of the few tools that have a CRM feature integrated, meaning you can manage your whole customer database and tailor your campaigns respectively.


Besides providing access to the most essential networks out there, Loomly allows its users to work with both Snapchat and TikTok. If your product is tailored to a younger audience, this is the platform for you. With the basic plan, which you can buy after testing the tool with a free trial, you can manage up to 10 profiles on various social networks.


If you can’t allocate much budget to marketing, Buffer is one of the best social media management tools for small business to consider. However the platform is not packed with endless possibilities, Buffer offers scheduling and engagement features that a small or a medium-sized business can productively utilize.

Whether you manage your business’ social media alone or have a special team, there are lots of social media marketing tools for small business. By doing thorough research, you can find what’s the best solution for you, so you save a lot of time and energy by managing the whole process from a single dashboard.

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